Bounce rate is one of the most commonly used metrics in web analytics, but it is also one of the most misunderstood. In this article HammaJack Co-Founder, Jacob Moran, explains what it is and how to interpret it.
Digital Data Tracking is the process of ensuring your digital analytics implementation is up to scratch. Without correctly implemented and analysed digital data tracking it is impossible for you to measure and understand your digital assets' (such as your website) performance and user behavior on them.
In business there is a saying that if something is worth doing it is worth measuring, and digital assets like websites, apps, chatbots or campaigns are no different.
Website analytics provide insights and data that can be used to create a better user experience for website visitors and, utlimately, a better performing channel for your business. Because of this, more and more businesses are realising the value of data-driven decisions for their digital assets. Therefore, it is paramount that the data that decisions are based on is reliable. Unfortunately a lot of businesses have incorrectly installed or inadequate tracking implementations.
Decisions based on bad data are worse than decisions based on no data.
Digital Marketing is a crucial pillar of any business's digital strategy, however it can only be analysed sufficiently and improved if it is tracked correctly. Imagine being able to know the exact ROI of a specific campaign or channel, well this is why Digital Data Tracking is crucial. By taking the time to track your Digital Marketing effectively you allow yourself to understand how every dollar you spend is performing.
Every business will have different digital tracking needs. It is not a one-size fits all piece of work and therefore it all starts with a measurement plan and goes on from there.