Four approaches to structure your website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

DIY SEO Audit

If you own or manage a website, it might be worth getting a little strategic with what keywords you should be targeting. But sometimes, to get ahead, it pays to understand what you’re currently ranking for.

In this short and sweet article, HammaJack’s co-founder Ian Hammond outlines three simple steps to get on top of your SEO.

Around The Web: Christmas Holiday Indigestion

If you’ve ever wondered whether online reviews can help your business, the short and obvious answer is yes. How much do they affect things? Well, that’s a bit harder to judge. Until now. In this weekly review article, HammaJack’s co-founder, Ian Hammond summarises a few important articles from around the web.

Tracking HubSpot Forms With Google Tag Manager

HubSpot is amazing and if you aren’t drinking the Kool-Aid yet, you probably should be. In this article HammaJack’s co-founder, Jacob Moran, and Data Engineer, Jose Arevalo, outline how to effectively track HubSpot forms and send the information to Google Analytics & Facebook.

First Year: Reflections From The CEO

As HammaJack comes up to one year full time, co-founder Ian Hammond reflects on starting out, important lessons and where we sit in the market — and why it’s even more important than ever to understand how visitors are using your data and content, and why firms like HammaJack will become more important as brands and companies want to be guided by the site and channel usage.

Comparing WordPress And Other CMSs

A question we get asked a lot is “why should we use a Squarespace or Hubspot as a CMS when WordPress allows us to do everything and is cheaper”. It’s a good question, and the answer is, while WordPress has a low barrier to entry and a lot of choices, in the end that very choice means you’ll end up with a monster of a site that is full of band-aid solutions and “temporary code” that will make management untenable.

Facebook Brand Awareness Campaigns

In this article, Hannah Tempany, HammaJack’s Swinburne University’s Professional Placement has tackled an emerging challenge that a lot of business’ are going through: “What's one simple and straightforward strategy for improving your “Brand Awareness” using Facebook?”

Google My Business For B2B Businesses

Google My Business is an excellent and free tool that allows businesses to present an amazing search experience for their users. However, it is more geared towards businesses that directly serve consumers, so how should businesses who provide services to other businesses utilise it? In this article, HammaJack co-founder Jacob Moran provides a quick checklist of what businesses should do to keep their GMB listing looking fresh.

A Practical Guide For Tracking Short URLs With Google Analytics

Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?

In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.

Approaches For Creating Measurement Plans

Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.

What Is The Difference Between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.

How To Do Your Team’s First Backlog Refinement

Just like there is more than one way to skin a cat, there is more than one way to start a Scrum-based project. One way we like is to start with a hybrid backlog refinement that kicks off the project and the first sprint all at once. In this article, HammaJack co-founder, Jacob Moran, outlines some of the things he likes to cover.