How is Bounce Rate Calculated?

Bounce rate is one of the most commonly used metrics in web analytics, but it is also one of the most misunderstood. In this article HammaJack Co-Founder, Jacob Moran, explains what it is and how to interpret it.  

How to Update Google Tag Manager for a new site

At HammaJack we’ve been recently building a few of our client's new websites. This has led to a common problem with tracking and that is making sure you don’t lose any data when the new site replaces the old site.

This can be tricky and requires planning and a few tricks. In this article, HammaJack data lead, Jacob Moran, explains a few tricks on how to migrate a Google Tag Manager container to a new website for instance.

Australian Small Business SEO Hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.

Four Approaches to Structure Your Website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

Do it Yourself SEO Audit

If you own or manage a website, it might be worth getting a little strategic with a ten-minute SEO Audit. This will help you know what keywords you should be targeting, and three key important things to understand. In this short and sweet article, HJ’s co-founder outlines his three-stage SEO Audit

Around The Web: Christmas Holiday Indigestion

If you’ve ever wondered whether online reviews can help your business, the short and obvious answer is yes. How much do they affect things? Well, that’s a bit harder to judge. Until now. In this weekly review article, HammaJack’s co-founder, Ian Hammond summarises a few important articles from around the web.

Tracking HubSpot Forms With Google Tag Manager

HubSpot is amazing and if you aren’t drinking the Kool-Aid yet, you probably should be. In this article HammaJack’s co-founder, Jacob Moran, and Data Engineer, Jose Arevalo, outline how to effectively track HubSpot forms and send the information to Google Analytics & Facebook.