Google Shopping Ads & the Branded Terms strategy

In this article, Jose Arevalo, HammaJack’s Digital Consulting Lead, explains a simple and useful technique to organise your Google Shopping Ads so that you can distribute your bids according to the funnel stage of your audience, and eventually, stop wasting money on low-value search terms.

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How to reverse eCommerce transactions in Google Analytics using the Measurement Protocol

Data Quality is essential for Google Analytics, especially when analysing the Transactions and Sales Reports. In this article, HammaJack Data Analyst, Aayush Maggo, shares what to do when unwanted transactions enter into your Google Analytics account view and inflate your transactions, and outlines how you can remove these instances.

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Around the web: SEO tips worth digesting - September 2019

In this article, Digital Consultant, Louis Devine, provides a summary of three interesting articles he has read over the past week and explains why you should care.

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How to show PayPal Payments in HubSpot

Accepting payments by PayPal is a great way for a business to collect money from customers/clients. In this guide, HammaJack co-founder, Jacob Moran, outlines how to add your customer’s PayPal activities into HubSpot.

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How Google Shopping Ads are different from Search and Display Ads

Google Shopping allows eCommerce businesses to grow immensely. Are you a business owner that would like to start advertising in this space? Or even better, are you soon to launch your dream eCommerce business? Well, this article is just for you. Jose Arevalo, HammaJack’s Digital Consulting Lead kicks off a series of Google Shopping posts with this short yet powerful article to get you started.

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Using data insights to improve product design

This week, CEO Ian Hammond takes a detailed look at one of our new clients, Tricycle Development, and asses how they have used data in a unique and innovative way through product design, to enhance a user’s auditory experience. 

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Connecting Facebook Lead Generation Ads to your CRM

Thanks to their lead generation ads, Facebook is increasingly being used by both online and brick-and-mortar businesses to drive leads. However, many businesses are still unaware of the ability to connect their Facebook ads with their CRM, a little thing that saves a lot of time. HammaJack’s Digital Marketing Manager, Aldi Oosterman, lays out the whys and hows of integrating your Facebook leads with your CRM. 

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Why Google Analytics’ goals only record once

Google Analytics’ Goals are one of the most important parts of any Google Analytics implementation, but they are often misunderstood and therefore misreported. In this article HammaJack co-founder, Jacob Moran, outlines how they work and why trying to count them twice isn’t possible.

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How to add Custom Dimensions to UTMs

UTMs are an amazing source of information for Google Analytics, but sometimes you need more. In this article HammaJack co-founder, Jacob Moran, outlines how to set Custom Dimensions in Google Analytics using UTMs and Google Tag Manager.

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The best way to implement Google Analytics on a Shopify site

Correctly implementing Google Analytics is critical to the optimisation of any website. Without it, you cannot be sure what to improve, and where. In this article HammaJack Co-founder, Jacob Moran, outlines the best way to implement Google Analytics on a Shopify website.

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Jacob Moran
How to show Analytics for specific pages and events in Google Data Studio - The Right Way

When displaying metrics in Google Data Studio, it could be tempting to do this by creating goals in Google Analytics. This is not only unnecessary but also counter productive. In this article HammaJack Digital Consulting Lead, Jose Arevalo, outlines the implications of this and the right way to report on website metrics.

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Website Optimisation - HammaJack's guide to SEO

The good news is, this article will cut through the noise and show you how we optimise for SEO using a tried-and-true method which aims to cater for the needs of the searcher.

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The best way to implement Google Analytics on a Squarespace site

Correctly implementing Google Analytics (or another web tracking tool) is critical for any website. However, there are always a few ways to do this. In this article HammaJack co-founder, Jacob Moran, outlines the two different ways to implement Google Analytics on a Squarespace website.

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How does the removal of Instagram likes affect your business?

Instagram removed the ability to see likes on posts in Australia, in a trial aimed to relieve the pressure of how many likes a post will receive. What implications does this have for select groups - influencers, businesses and the everyday user? HammaJack’s Digital Marketing Coordinator, Lisa Lowe, investigates what this will mean for social media marketing.

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Your business can now join Facebook Groups, and here's why you should

Facebook announced that businesses now will be able to join groups and community discussions, meaning they now have a lot more opportunities to network and engage on Facebook. . Swinburne Honours Student Hannah Tempany investigates what advantages this new change gives businesses and what some of the concerns circulating around it are.


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How is Bounce Rate calculated?

Bounce rate is one of the most commonly used metrics in web analytics, but it is also one of the most misunderstood. In this article HammaJack Co-Founder, Jacob Moran, explains what it is and how to interpret it.  

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Tactics and Strategies: A new approach

We were getting a little curious about how we could spice things up on the HJ site. In this article, Swinburne Communication Design Honours student Hannah Tempany explains why we changed our site structure and how it creates a more effective user experience.


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Remember when Chatbots were the "Next Big Thing"?

In this article, HammaJack’s Digital Marketing Manager, Aldi Oosterman, investigates whether the chatbots of today are currently living up to the hype which surrounded them a few years back. How do you think they’ve fared the test of time?

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Introducing a Points-based pricing model

In this article, Co-founder Ian Hammond outlines why he thinks a points-based pricing model’ is better for HammaJack, and more importantly, much better for our clients specifically by rewarding expertise, experience, efficiency and client loyalty.

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Free digital tools to help you do just about anything

I don’t know about you, but there are at least a dozen instances throughout any given day where the thought “Eugh… There’s got to be an app/tool/resource/website to make this easier!” Crosses my mind. But the truth is, whatever instigated that thought, the chances are - there probably is.

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