Connecting Facebook Lead Generation Ads To Your CRM

Thanks to their lead generation ads, Facebook is increasingly being used by both online and brick-and-mortar businesses to drive leads. However, many businesses are still unaware of the ability to connect their Facebook ads with their CRM, a little thing that saves a lot of time. HammaJack’s Digital Marketing Manager, Aldi Oosterman, lays out the whys and hows of integrating your Facebook leads with your CRM. 

How does the removal of Instagram likes affect your business?

Instagram removed the ability to see likes on posts in Australia, in a trial aimed to relieve the pressure of how many likes a post will receive. What implications does this have for select groups - influencers, businesses and the everyday user? HammaJack’s Digital Marketing Coordinator, Lisa Lowe, investigates what this will mean for social media marketing.

How is Bounce Rate Calculated?

Bounce rate is one of the most commonly used metrics in web analytics, but it is also one of the most misunderstood. In this article HammaJack Co-Founder, Jacob Moran, explains what it is and how to interpret it.  

How to Update Google Tag Manager for a new site

At HammaJack we’ve been recently building a few of our client's new websites. This has led to a common problem with tracking and that is making sure you don’t lose any data when the new site replaces the old site.

This can be tricky and requires planning and a few tricks. In this article, HammaJack data lead, Jacob Moran, explains a few tricks on how to migrate a Google Tag Manager container to a new website for instance.

Australian Small Business SEO Hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.