Australian Small Business SEO Hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.

Four Approaches to Structure Your Website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

Do it Yourself SEO Audit

If you own or manage a website, it might be worth getting a little strategic with a ten-minute SEO Audit. This will help you know what keywords you should be targeting, and three key important things to understand. In this short and sweet article, HJ’s co-founder outlines his three-stage SEO Audit

Around The Web: Christmas Holiday Indigestion

If you’ve ever wondered whether online reviews can help your business, the short and obvious answer is yes. How much do they affect things? Well, that’s a bit harder to judge. Until now. In this weekly review article, HammaJack’s co-founder, Ian Hammond summarises a few important articles from around the web.

Tracking HubSpot Forms With Google Tag Manager

HubSpot is amazing and if you aren’t drinking the Kool-Aid yet, you probably should be. In this article HammaJack’s co-founder, Jacob Moran, and Data Engineer, Jose Arevalo, outline how to effectively track HubSpot forms and send the information to Google Analytics & Facebook.

First Year: Reflections From The CEO

As HammaJack comes up to one year full time, co-founder Ian Hammond reflects on starting out, important lessons and where we sit in the market — and why it’s even more important than ever to understand how visitors are using your data and content, and why firms like HammaJack will become more important as brands and companies want to be guided by the site and channel usage.

Comparing WordPress And Other CMSs

A question we get asked a lot is “why should we use a Squarespace or Hubspot as a CMS when WordPress allows us to do everything and is cheaper”. It’s a good question, and the answer is, while WordPress has a low barrier to entry and a lot of choices, in the end that very choice means you’ll end up with a monster of a site that is full of band-aid solutions and “temporary code” that will make management untenable.

Why We Like Using Simple Content Management Systems (CMS)

WordPress, Squarespace, Sitecore and Sharepoint have opened up a whole new world to millions of people and businesses. However, there a lot of common mistakes that people make when they are setting up websites on these platforms. In this article HammaJack co-founder, Jacob Moran explains how most CMSs are supposed to be set up so that they are re-usable.



Facebook Brand Awareness Campaigns

In this article, Hannah Tempany, HammaJack’s Swinburne University’s Professional Placement has tackled an emerging challenge that a lot of business’ are going through: “What's one simple and straightforward strategy for improving your “Brand Awareness” using Facebook?”

Google My Business For B2B Businesses

Google My Business is an excellent and free tool that allows businesses to present an amazing search experience for their users. However, it is more geared towards businesses that directly serve consumers, so how should businesses who provide services to other businesses utilise it? In this article, HammaJack co-founder Jacob Moran provides a quick checklist of what businesses should do to keep their GMB listing looking fresh.

A Practical Guide For Tracking Short URLs With Google Analytics

Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?

In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.