All in Data

Tracking HubSpot Forms With Google Tag Manager

HubSpot is amazing and if you aren’t drinking the Kool-Aid yet, you probably should be. In this article HammaJack’s co-founder, Jacob Moran, and Data Engineer, Jose Arevalo, outline how to effectively track HubSpot forms and send the information to Google Analytics & Facebook.

A Practical Guide For Tracking Short URLs With Google Analytics

Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?

In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.

Approaches For Creating Measurement Plans

Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.

Standing Out From The Crowd

They approached my issues from both a data analytics and content management point of view. Working with them, we redefined our website to match our customer’s intent - meaning a better experience and the leads keep flowing!

— Mark Carrick | VitrineMedia

Getting up to speed with R U OK?’s Data

We have worked with the Australian charity R U OK? Who have over 500,000 unique site visitors a year. We sat with them to understand the various aspects of their business and attribute values to these actions. For R U OK?, being a charity, most of the actions taken on site attract a nominal value