All in Marketing

Facebook Brand Awareness Campaigns

In this article, Hannah Tempany, HammaJack’s Swinburne University’s Professional Placement has tackled an emerging challenge that a lot of business’ are going through: “What's one simple and straightforward strategy for improving your “Brand Awareness” using Facebook?”

Google My Business For B2B Businesses

Google My Business is an excellent and free tool that allows businesses to present an amazing search experience for their users. However, it is more geared towards businesses that directly serve consumers, so how should businesses who provide services to other businesses utilise it? In this article, HammaJack co-founder Jacob Moran provides a quick checklist of what businesses should do to keep their GMB listing looking fresh.

A Practical Guide For Tracking Short URLs With Google Analytics

Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?

In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.

Approaches For Creating Measurement Plans

Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.

What Is The Difference Between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.

Learning SEO - One Site at a Time

Looking to learn SEO? With an ever changing algorithm and years of tactics and strategies to catch up on, director and HammaJack CEO Ian Hammond, has outlined a brief approach and a few resources that he’s used online and mostly free resources to learn SEO.

Standing Out From The Crowd

They approached my issues from both a data analytics and content management point of view. Working with them, we redefined our website to match our customer’s intent - meaning a better experience and the leads keep flowing!

— Mark Carrick | VitrineMedia