Around the web: SEO tips worth digesting - September 2019

As you pack away your winter coat, consider these SEO strategies 

In this article, Digital Consultant, Louis Devine, provides a summary of three interesting articles he has read over the past week and explains why you should care.

1) Why you should be optimising content for long-tail searchers

If you are trying to increase traffic to your website, long-tail keywords should be an important consideration when creating content. In essence, a long-tail keyword is a phrase which is very specific to what you are selling or blogging about. When a potential customer uses a highly specific search phrase, it usually means they are searching for exactly what they are wanting to read/buy.

So, if you are thinking about creating long-tail keywords, what should you expect? Well, long-tail keywords are often a double-edged sword - it is often easier to rank for long-tail keywords, as they are more niche (not as many people would have written about it), however, this niche content often results in less traffic - but, on a positive note, if your long-tail content meets the intent of the search, it generally increases the likelihood of a conversion.

Tim Soulo has written a great article which goes into more depth regarding long-tail keywords and what to do with them, using one of the SEO tools we commonly use here at HammaJack, Ahrefs.

2) “I’ve written great content, why isn’t my page ranking?”

In another great article by Tim, he explains that there are many different contributing factors which determine your webpages ability to rank as one of the top search results on Google (don’t be discouraged, long-tail keywords is a great start!). 

Page content, search intent, backlinks and domain/website authority all hold a great deal of weight when it comes to ranking on Google - and you need a good combination of all these to rank well.

3) “I read that backlinks are important, how do I get more?”

Great, I see you have been reading and realise just how important backlinks are to ranking well on Google. You also may have realised just have incredibly hard they can be to get - as the SEO guru, Louis Devine says, “...if gold was digital, it would be a backlink”. 

Joshua Hardwick, also from Ahrefs, has written a great article which expands on 9 easy link building strategies you can implement to improve your Google rank, such as guest blogging, broken link building, unlinked mentions and more. 

Most important point

In the digital world, it can be hard to cut through the noise - to know firstly, what to believe and secondly how to action what you have learned. This article is designed to be a launch-pad for further discovery, summarising three critical articles to SEO success. If you have done all the reading you can, and still feel lost (don’t worry a lot of people do), reach out to us, we are happy to answer any questions you may have!