Posts in Data
Why Google Analytics’ goals only record once

Google Analytics’ Goals are one of the most important parts of any Google Analytics implementation, but they are often misunderstood and therefore misreported. In this article HammaJack co-founder, Jacob Moran, outlines how they work and why trying to count them twice isn’t possible.

Read More
How to add Custom Dimensions to UTMs

UTMs are an amazing source of information for Google Analytics, but sometimes you need more. In this article HammaJack co-founder, Jacob Moran, outlines how to set Custom Dimensions in Google Analytics using UTMs and Google Tag Manager.

Read More
How to show Analytics for specific pages and events in Google Data Studio - The Right Way

When displaying metrics in Google Data Studio, it could be tempting to do this by creating goals in Google Analytics. This is not only unnecessary but also counter productive. In this article HammaJack Digital Consulting Lead, Jose Arevalo, outlines the implications of this and the right way to report on website metrics.

Read More
Website Optimisation - HammaJack's guide to SEO

The good news is, this article will cut through the noise and show you how we optimise for SEO using a tried-and-true method which aims to cater for the needs of the searcher.

Read More
The best way to implement Google Analytics on a Squarespace site

Correctly implementing Google Analytics (or another web tracking tool) is critical for any website. However, there are always a few ways to do this. In this article HammaJack co-founder, Jacob Moran, outlines the two different ways to implement Google Analytics on a Squarespace website.

Read More
How is Bounce Rate calculated?

Bounce rate is one of the most commonly used metrics in web analytics, but it is also one of the most misunderstood. In this article HammaJack Co-Founder, Jacob Moran, explains what it is and how to interpret it.  

Read More
Remember when Chatbots were the "Next Big Thing"?

In this article, HammaJack’s Digital Marketing Manager, Aldi Oosterman, investigates whether the chatbots of today are currently living up to the hype which surrounded them a few years back. How do you think they’ve fared the test of time?

Read More
How to update Google Tag Manager for a new site

At HammaJack we’ve been recently building a few of our client's new websites. This has led to a common problem with tracking and that is making sure you don’t lose any data when the new site replaces the old site.

This can be tricky and requires planning and a few tricks. In this article, HammaJack data lead, Jacob Moran, explains a few tricks on how to migrate a Google Tag Manager container to a new website for instance.

Read More
A super simple way to track Squarespace forms In Google Analytics

So, you’re new (or old) to Google Analytics and you ask yourself, “How Do I Simply Track Forms In Google Analytics?” You have come to the right place.

Read More
HubSpot Tracking Installation guide for Google Tag Manager

We’ve already written about the magic of HubSpot and how to track form submissions from a HubSpot form into Google Analytics.

However, sometimes it’s better to have an installation guide. In this guide, Data Lead, Jacob Moran, will provide a how-to installation guide and a free Google Tag Manager container that will track your website into HubSpot and your HubSpot forms into Google Analytics.

Read More
Four approaches to structure your website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

Read More
Tracking offline marketing performance in Google Analytics

It’s an issue as old as the internet itself - how do I track my traditional offline marketing’s (like print ads, billboards and TV) performance when it comes to converting online visitors.

In this article HammaJack co-founder, Jacob Moran, outlines some of his favourite tactics that he has found/used in his travels.

Read More
Tracking HubSpot Forms with Google Tag Manager

HubSpot is amazing and if you aren’t drinking the Kool-Aid yet, you probably should be. In this article HammaJack’s co-founder, Jacob Moran, and Data Engineer, Jose Arevalo, outline how to effectively track HubSpot forms and send the information to Google Analytics & Facebook.

Read More
Branded vs Non Branded Search Terms – SEO and SEM

In this article, HammaJack’s Honours and Communication Professional Placement, Louis Devine tries to explain the ins and outs of branded search terms versus non branded search terms.

Read More
Where did all my traffic go In August 2018?

Following on from some strange reports from a few prospective clients about their leads disappearing over the last few weeks, HammaJack’s co-founder, Ian Hammond set out to investigate.

Read More
Using Google Analytics to understand the performance of your blog or articles

Writing a blog or articles for your website can be an important part of any content marketing strategy. However, just writing your blog isn't good enough, you also need to know how it is performing. In this article, we outline how HammaJack tracks the performance and value of their articles.

Read More
A Practical guide for tracking short URLs with Google Analytics

Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?

In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.

Read More
Approaches for creating measurement plans

Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.

Read More
What are goal values in Google Analytics, and why they are so important?

Goal Values and Event Values in Google Analytics have been around for a fair while but we find that they are still horrendously underutilised by businesses, they remain the best way to assign return on your investment (ROI) to your website or app—even if you are not an e-commerce store!

Read More
Best practice naming conventions for Google Tag Manager

You need a naming convention and then you need to stick to it - otherwise, you’ll never know where anything is. Here’s a guide about naming conventions in Google Tag Manager written by HJ Data Lead and Co-founder, Jacob Moran.

Read More