DIY SEO Audit

DIY SEO Audit

10 minute SEO And One-Page Audit

If you own or manage a website, it might be worth getting a little strategic with what keywords you should be targeting. But sometimes, to get ahead, it pays to understand what you’re currently ranking for.

In this short and sweet article, HammaJack’s co-founder Ian Hammond outlines three simple steps to get on top of your SEO.

SEO Site Audit

The three most important things we look for when conducting an SEO audit are:

  1. What is your site authority

  2. What is your page(s) currently set up to attract traffic for and

  3. What should you be attracting traffic for.

What is your Site Authority, and why should you care?

Site authority is one of the most important ranking factors considered by search engines.

Basically, the more links you have referring to your site and pages, the more authority and therefore higher rank you’ll have.

  • If you get a super-high authority domain like the Age, SMH, Broadsheet - this is good.

  • If you get super-low authority links from a relatively unknown website, it’s not necessarily bad - but if you have lots of them, it could be an indication to Google that you are trying to scam the system, so you might get penalised.

Essentially - links are good, links that come with high-authority the best, but if you don’t have any links, it will be harder to rank for things.

The simplest explanation of PAGErank there is (it’s still a little confusing!)

Page B wins, but page C has a better rank, despite having fewer links than E.

Page B wins, but page C has a better rank, despite having fewer links than E.

But, it’s not only about Site Authority. You have to target keywords.

On-page keyword optimisation?

How Google sees your site will naturally alter what you may or may not be ranking for.

As a general rule - our advice to clients is to try and keep in mind what your customer wants as the main goal.

But, in terms of best practice - the second thing you will need to do is to try and show search engines what the page is about.

How?

  1. Include main keywords in the meta tags and descriptions. I.e. In the url, meta title and description, headings, body copy, videos (if you have them - include a file with subtitles file) and also image alt-text.

  2. Write more than 500 words.

  3. Keep in mind Google’s EAT: Expertise, Authoritative, and Trustworthiness.

What does this look like:

If you were to scrape the page, what type of content would you find on the page? What would be the most-occurring word? If you were a robot, what would you think the page is about.

Once you know what you are ranking/set up for - you can make the relevant amends to go after words that you do want to.

What words should you be ranking for?

This all comes to two things:

  1. What’s relevant; and

  2. What’s worth going after.

Using keyword planning tools will help you find and compare what keywords you should be targeting. As a general rule, we recommend going after words that are most-relevant to your product, service or niche.

The main markers for words are competition (i.e. how hard or competitive it is) and volume (i.e. how many monthly searches). Keep in mind location for this too (as the last thing you want is high-volume considerations for an area/location that has no use for you.

Once you figure this out, you’ll be able to know what you should focus your attention.

As a general rule - if there’s little to no competition, you should be able to rank pretty easily (i.e. Search “My Friend Greg is a Potato Skin”, and this article will come up). However, if you want to start ranking for more competitive phrases, then you’ll have to up your page authority.

Most Important Point

SEO and getting found organically is an ongoing and multi-layered concept. But, it’s relatively easy to get an idea about what a page is ranking for and why. Once you get that basic foundation right first, you can then start to test and build more ways of grabbing traffic.

If you’d like to reach out and have complete your own 10 minute own page audit, simply fill out your details below and we’ll complete it for you.

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