Posts tagged Content Strategy
Your business can now join Facebook Groups, and here's why you should

Facebook announced that businesses now will be able to join groups and community discussions, meaning they now have a lot more opportunities to network and engage on Facebook. . Swinburne Honours Student Hannah Tempany investigates what advantages this new change gives businesses and what some of the concerns circulating around it are.


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Reactive Content Marketing and Strategies

Getting found on Google can be tough - but it doesn’t have to be. In this article, HJ’s co-founder Ian Hammond writes about how we do content strategy at HammaJack and it’s so simple it probably shouldn’t work — but it does.

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Four approaches to structure your website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

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Facebook Brand Awareness Campaigns

In this article, Hannah Tempany, HammaJack’s Swinburne University’s Professional Placement has tackled an emerging challenge that a lot of business’ are going through: “What's one simple and straightforward strategy for improving your “Brand Awareness” using Facebook?”

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Branded vs Non Branded Search Terms – SEO and SEM

In this article, HammaJack’s Honours and Communication Professional Placement, Louis Devine tries to explain the ins and outs of branded search terms versus non branded search terms.

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Where did all my traffic go In August 2018?

Following on from some strange reports from a few prospective clients about their leads disappearing over the last few weeks, HammaJack’s co-founder, Ian Hammond set out to investigate.

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Using Google Analytics to understand the performance of your blog or articles

Writing a blog or articles for your website can be an important part of any content marketing strategy. However, just writing your blog isn't good enough, you also need to know how it is performing. In this article, we outline how HammaJack tracks the performance and value of their articles.

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Using categories and tags in your content strategy

Ever wondered what to do with tags and categories in blogging platforms? Not only can they help you catalogue your content, they can also make it easier to surface content throughout your site and help with SEO.

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