All tagged Digital And Behavioural Tracking
It’s an issue as old as the internet itself - how do I track my traditional offline marketing’s (like print ads, billboards and TV) performance when it comes to converting online visitors.
In this article HammaJack co-founder, Jacob Moran, outlines some of his favourite tactics that he has found/used in his travels.
You need a naming convention and then you need to stick to it - otherwise, you’ll never know where anything is. Here’s a guide about naming conventions in Google Tag Manager written by HJ Data Lead and Co-founder, Jacob Moran.
We have worked with the Australian charity R U OK? Who have over 500,000 unique site visitors a year. We sat with them to understand the various aspects of their business and attribute values to these actions. For R U OK?, being a charity, most of the actions taken on site attract a nominal value