All tagged Digital Dashboards
Following on from some strange reports from a few prospective clients about their leads disappearing over the last few weeks, HammaJack’s co-founder, Ian Hammond set out to investigate.
Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.
Goal Values and Event Values in Google Analytics have been around for a fair while but we find that they are still horrendously underutilised by businesses, they remain the best way to assign return on your investment (ROI) to your website or app—even if you are not an e-commerce store!
Digital Measurement Plans are critical because they allow a business to think about, and then outline, what they care about. Without this it is very easy for businesses to fall victim to data-overload.
This is an example of how we used a client’s data and site usage to help guide their decisions. The result: Less spend month on month with more sales!
We have worked with the Australian charity R U OK? Who have over 500,000 unique site visitors a year. We sat with them to understand the various aspects of their business and attribute values to these actions. For R U OK?, being a charity, most of the actions taken on site attract a nominal value