Data Quality is essential for Google Analytics, especially when analysing the Transactions and Sales Reports. In this article, HammaJack Data Analyst, Aayush Maggo, shares what to do when unwanted transactions enter into your Google Analytics account view and inflate your transactions, and outlines how you can remove these instances.Read More
Google Analytics’ Goals are one of the most important parts of any Google Analytics implementation, but they are often misunderstood and therefore misreported. In this article HammaJack co-founder, Jacob Moran, outlines how they work and why trying to count them twice isn’t possible.Read More
UTMs are an amazing source of information for Google Analytics, but sometimes you need more. In this article HammaJack co-founder, Jacob Moran, outlines how to set Custom Dimensions in Google Analytics using UTMs and Google Tag Manager.Read More
Correctly implementing Google Analytics (or another web tracking tool) is critical for any website. However, there are always a few ways to do this. In this article HammaJack co-founder, Jacob Moran, outlines the two different ways to implement Google Analytics on a Squarespace website.Read More
Bounce rate is one of the most commonly used metrics in web analytics, but it is also one of the most misunderstood. In this article HammaJack Co-Founder, Jacob Moran, explains what it is and how to interpret it.Read More
Writing a blog or articles for your website can be an important part of any content marketing strategy. However, just writing your blog isn't good enough, you also need to know how it is performing. In this article, we outline how HammaJack tracks the performance and value of their articles.Read More
Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?
In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.Read More
Goal Values and Event Values in Google Analytics have been around for a fair while but we find that they are still horrendously underutilised by businesses, they remain the best way to assign return on your investment (ROI) to your website or app—even if you are not an e-commerce store!Read More
Digital Analytics is an important part of any digital marketing strategy. But sometimes undertaking an in-depth audit is not completely practical, realistic or even necessary.
In this article, HammaJack co-founder Jacob Moran outlines how to do a Digital Analytics Tracking Audit in 30 minutes or less.Read More
This is an example of how we used a client’s data and site usage to help guide their decisions. The result: Less spend month on month with more sales!Read More
We have worked with the Australian charity R U OK? Who have over 500,000 unique site visitors a year. We sat with them to understand the various aspects of their business and attribute values to these actions. For R U OK?, being a charity, most of the actions taken on site attract a nominal valueRead More