All tagged Google Analytics
Bounce rate is one of the most commonly used metrics in web analytics, but it is also one of the most misunderstood. In this article HammaJack Co-Founder, Jacob Moran, explains what it is and how to interpret it.
Writing a blog or articles for your website can be an important part of any content marketing strategy. However, just writing your blog isn't good enough, you also need to know how it is performing. In this article, we outline how HammaJack tracks the performance and value of their articles.
Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?
In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.
Goal Values and Event Values in Google Analytics have been around for a fair while but we find that they are still horrendously underutilised by businesses, they remain the best way to assign return on your investment (ROI) to your website or app—even if you are not an e-commerce store!
Digital Analytics is an important part of any digital marketing strategy. But sometimes undertaking an in-depth audit is not completely practical, realistic or even necessary.
In this article, HammaJack co-founder Jacob Moran outlines how to do a Digital Analytics Tracking Audit in 30 minutes or less.
UTMs, or Urchin Tracking Modules if you prefer the more confusing name, are a vital part of any business who posts links to their website on any social networks or utilise other Digital Marketing tactics, like newsletters.
This is an example of how we used a client’s data and site usage to help guide their decisions. The result: Less spend month on month with more sales!
We have worked with the Australian charity R U OK? Who have over 500,000 unique site visitors a year. We sat with them to understand the various aspects of their business and attribute values to these actions. For R U OK?, being a charity, most of the actions taken on site attract a nominal value