All tagged Measurement Plans

First Year: Reflections From The CEO

As HammaJack comes up to one year full time, co-founder Ian Hammond reflects on starting out, important lessons and where we sit in the market — and why it’s even more important than ever to understand how visitors are using your data and content, and why firms like HammaJack will become more important as brands and companies want to be guided by the site and channel usage.

Approaches For Creating Measurement Plans

Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.