All tagged Ongoing Insights and Reporting
Goal Values and Event Values in Google Analytics have been around for a fair while but we find that they are still horrendously underutilised by businesses, they remain the best way to assign return on your investment (ROI) to your website or app—even if you are not an e-commerce store!
UTMs, or Urchin Tracking Modules if you prefer the more confusing name, are a vital part of any business who posts links to their website on any social networks or utilise other Digital Marketing tactics, like newsletters.
They approached my issues from both a data analytics and content management point of view. Working with them, we redefined our website to match our customer’s intent - meaning a better experience and the leads keep flowing!
— Mark Carrick | VitrineMedia
Digital Measurement Plans are critical because they allow a business to think about, and then outline, what they care about. Without this it is very easy for businesses to fall victim to data-overload.
This is an example of how we used a client’s data and site usage to help guide their decisions. The result: Less spend month on month with more sales!
We have worked with the Australian charity R U OK? Who have over 500,000 unique site visitors a year. We sat with them to understand the various aspects of their business and attribute values to these actions. For R U OK?, being a charity, most of the actions taken on site attract a nominal value