Posts tagged SEM
Australian small business SEO hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.

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Advertising Alcohol with Google Ads

Back in 2008 Google decided to allow alcohol advertisers to advertise their products directly with Google Ads. In this article HammaJack co-founder, Jacob Moran outlines what alcohol advertisers can and can’t do when advertising with Google Ads.


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Facebook Brand Awareness Campaigns

In this article, Hannah Tempany, HammaJack’s Swinburne University’s Professional Placement has tackled an emerging challenge that a lot of business’ are going through: “What's one simple and straightforward strategy for improving your “Brand Awareness” using Facebook?”

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Branded vs Non Branded Search Terms – SEO and SEM

In this article, HammaJack’s Honours and Communication Professional Placement, Louis Devine tries to explain the ins and outs of branded search terms versus non branded search terms.

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What is the difference between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.

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Using categories and tags in your content strategy

Ever wondered what to do with tags and categories in blogging platforms? Not only can they help you catalogue your content, they can also make it easier to surface content throughout your site and help with SEO.

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Pay Per Click Ads. How We Build Campaigns

Ever wondered what the best way to build a PPC campaign? Like the age-old adage, there’s more than one way of skinning a cat, there’s a bunch of ways to build the perfect PPC campaign. Anyways, here’s how we do it.

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PPC: Shut up and take my money

One of the good problems to have with our clients’ PPC accounts is trying to find ways of spending all their allocated budget. A problem that we often have after a number of months of continuous campaign optimisation.

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Explaining SEO to my mum

Ever tried explaining search engine optimisation to anyone? I tried to explain it to my Mum. And wrote about it here.

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