Posts tagged SEO
Around the web: SEO tips worth digesting - September 2019

In this article, Digital Consultant, Louis Devine, provides a summary of three interesting articles he has read over the past week and explains why you should care.

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Australian small business SEO hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.

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Reactive Content Marketing and Strategies

Getting found on Google can be tough - but it doesn’t have to be. In this article, HJ’s co-founder Ian Hammond writes about how we do content strategy at HammaJack and it’s so simple it probably shouldn’t work — but it does.

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Four approaches to structure your website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

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Do it Yourself SEO Audit

If you own or manage a website, it might be worth getting a little strategic with a ten-minute SEO Audit. This will help you know what keywords you should be targeting, and three key important things to understand. In this short and sweet article, HJ’s co-founder outlines his three-stage SEO Audit

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Advertising Alcohol with Google Ads

Back in 2008 Google decided to allow alcohol advertisers to advertise their products directly with Google Ads. In this article HammaJack co-founder, Jacob Moran outlines what alcohol advertisers can and can’t do when advertising with Google Ads.


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What Are Backlinks in SEO And Why do they matter?

In this article, HammaJack’s Honours and Communication Professional Placement student, Louis Devine explains what internal and external backlinks are and why they matter.

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Branded vs Non Branded Search Terms – SEO and SEM

In this article, HammaJack’s Honours and Communication Professional Placement, Louis Devine tries to explain the ins and outs of branded search terms versus non branded search terms.

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Where did all my traffic go In August 2018?

Following on from some strange reports from a few prospective clients about their leads disappearing over the last few weeks, HammaJack’s co-founder, Ian Hammond set out to investigate.

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What is the difference between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.

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Using categories and tags in your content strategy

Ever wondered what to do with tags and categories in blogging platforms? Not only can they help you catalogue your content, they can also make it easier to surface content throughout your site and help with SEO.

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Learning SEO

Looking to learn SEO? With an ever changing algorithm and years of tactics and strategies to catch up on, director and HammaJack CEO Ian Hammond, has outlined a brief approach and a few resources that he’s used online and mostly free resources to learn SEO.

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PPC: Shut up and take my money

One of the good problems to have with our clients’ PPC accounts is trying to find ways of spending all their allocated budget. A problem that we often have after a number of months of continuous campaign optimisation.

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11 super useful sites

Usefulness is one of the key factors in acquiring site stickiness. In this article we look at some of our favourite sites and think about why they are so useful.

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Explaining SEO to my mum

Ever tried explaining search engine optimisation to anyone? I tried to explain it to my Mum. And wrote about it here.

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