When displaying metrics in Google Data Studio, it could be tempting to do this by creating goals in Google Analytics. This is not only unnecessary but also counter productive. In this article HammaJack Digital Consulting Lead, Jose Arevalo, outlines the implications of this and the right way to report on website metrics.
Thanks to their lead generation ads, Facebook is increasingly being used by both online and brick-and-mortar businesses to drive leads. However, many businesses are still unaware of the ability to connect their Facebook ads with their CRM, a little thing that saves a lot of time. HammaJack’s Digital Marketing Manager, Aldi Oosterman, lays out the whys and hows of integrating your Facebook leads with your CRM.