All tagged Website Management
At HammaJack we’ve been recently building a few of our client's new websites. This has led to a common problem with tracking and that is making sure you don’t lose any data when the new site replaces the old site.
This can be tricky and requires planning and a few tricks. In this article, HammaJack data lead, Jacob Moran, explains a few tricks on how to migrate a Google Tag Manager container to a new website for instance.
How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.
It’s an issue as old as the internet itself - how do I track my traditional offline marketing’s (like print ads, billboards and TV) performance when it comes to converting online visitors.
In this article HammaJack co-founder, Jacob Moran, outlines some of his favourite tactics that he has found/used in his travels.
In this article, HammaJack’s Honours and Communication Professional Placement student, Louis Devine explains what internal and external backlinks are and why they matter.
A question we get asked a lot is “why should we use a Squarespace or Hubspot as a CMS when WordPress allows us to do everything and is cheaper”. It’s a good question, and the answer is, while WordPress has a low barrier to entry and a lot of choices, in the end that very choice means you’ll end up with a monster of a site that is full of band-aid solutions and “temporary code” that will make management untenable.
WordPress, Squarespace, Sitecore and Sharepoint have opened up a whole new world to millions of people and businesses. However, there a lot of common mistakes that people make when they are setting up websites on these platforms. In this article HammaJack co-founder, Jacob Moran explains how most CMSs are supposed to be set up so that they are re-usable.
Just like there is more than one way to skin a cat, there is more than one way to start a Scrum-based project. One way we like is to start with a hybrid backlog refinement that kicks off the project and the first sprint all at once. In this article, HammaJack co-founder, Jacob Moran, outlines some of the things he likes to cover.
Ever wondered what to do with tags and categories in blogging platforms? Not only can they help you catalogue your content, they can also make it easier to surface content throughout your site and help with SEO.
Digital Analytics is an important part of any digital marketing strategy. But sometimes undertaking an in-depth audit is not completely practical, realistic or even necessary.
In this article, HammaJack co-founder Jacob Moran outlines how to do a Digital Analytics Tracking Audit in 30 minutes or less.
Google Tag Manager deployments should be brought in from the cold and embraced as part of a wider deployment cycle. However the real trick is doing this without completely ruining the great part of using Google Tag Manager - its ease of use and speed to production.