Posts in Consulting
Around the web: SEO tips worth digesting - September 2019

In this article, Digital Consultant, Louis Devine, provides a summary of three interesting articles he has read over the past week and explains why you should care.

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How to show PayPal Payments in HubSpot

Accepting payments by PayPal is a great way for a business to collect money from customers/clients. In this guide, HammaJack co-founder, Jacob Moran, outlines how to add your customer’s PayPal activities into HubSpot.

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Using data insights to improve product design

This week, CEO Ian Hammond takes a detailed look at one of our new clients, Tricycle Development, and asses how they have used data in a unique and innovative way through product design, to enhance a user’s auditory experience. 

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How to show Analytics for specific pages and events in Google Data Studio - The Right Way

When displaying metrics in Google Data Studio, it could be tempting to do this by creating goals in Google Analytics. This is not only unnecessary but also counter productive. In this article HammaJack Digital Consulting Lead, Jose Arevalo, outlines the implications of this and the right way to report on website metrics.

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Website Optimisation - HammaJack's guide to SEO

The good news is, this article will cut through the noise and show you how we optimise for SEO using a tried-and-true method which aims to cater for the needs of the searcher.

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Your business can now join Facebook Groups, and here's why you should

Facebook announced that businesses now will be able to join groups and community discussions, meaning they now have a lot more opportunities to network and engage on Facebook. . Swinburne Honours Student Hannah Tempany investigates what advantages this new change gives businesses and what some of the concerns circulating around it are.


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Tactics and Strategies: A new approach

We were getting a little curious about how we could spice things up on the HJ site. In this article, Swinburne Communication Design Honours student Hannah Tempany explains why we changed our site structure and how it creates a more effective user experience.


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Introducing a Points-based pricing model

In this article, Co-founder Ian Hammond outlines why he thinks a points-based pricing model’ is better for HammaJack, and more importantly, much better for our clients specifically by rewarding expertise, experience, efficiency and client loyalty.

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Around The Web: April 2019

In between Easter eggs and the ANZAC day match, we caught up on some reading. In this article professional placement student Hannah Tempany summarises a few important articles that were written around the web in April 2019.

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Australian small business SEO hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.

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Four approaches to structure your website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

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Around The Web: Christmas holiday indigestion

If you’ve ever wondered whether online reviews can help your business, the short and obvious answer is yes. How much do they affect things? Well, that’s a bit harder to judge. Until now. In this weekly review article, HammaJack’s co-founder, Ian Hammond summarises a few important articles from around the web.

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Comparing WordPress And other CMSs

A question we get asked a lot is “why should we use a Squarespace or Hubspot as a CMS when WordPress allows us to do everything and is cheaper”. It’s a good question, and the answer is, while WordPress has a low barrier to entry and a lot of choices, in the end that very choice means you’ll end up with a monster of a site that is full of band-aid solutions and “temporary code” that will make management untenable.

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Why we like using simple Content Management Systems (CMS)

WordPress, Squarespace, Sitecore and Sharepoint have opened up a whole new world to millions of people and businesses. However, there a lot of common mistakes that people make when they are setting up websites on these platforms. In this article HammaJack co-founder, Jacob Moran explains how most CMSs are supposed to be set up so that they are re-usable.



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Using Google Analytics to understand the performance of your blog or articles

Writing a blog or articles for your website can be an important part of any content marketing strategy. However, just writing your blog isn't good enough, you also need to know how it is performing. In this article, we outline how HammaJack tracks the performance and value of their articles.

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What is the difference between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.

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How to do your team’s first Backlog Refinement

Just like there is more than one way to skin a cat, there is more than one way to start a Scrum-based project. One way we like is to start with a hybrid backlog refinement that kicks off the project and the first sprint all at once. In this article, HammaJack co-founder, Jacob Moran, outlines some of the things he likes to cover.

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Best practice naming conventions for Google Tag Manager

You need a naming convention and then you need to stick to it - otherwise, you’ll never know where anything is. Here’s a guide about naming conventions in Google Tag Manager written by HJ Data Lead and Co-founder, Jacob Moran.

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How to do a basic digital analytics tracking audit in 30 minutes

Digital Analytics is an important part of any digital marketing strategy. But sometimes undertaking an in-depth audit is not completely practical, realistic or even necessary.

In this article, HammaJack co-founder Jacob Moran outlines how to do a Digital Analytics Tracking Audit in 30 minutes or less.

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Integrating Google Tag Manager into a standard deployment process

Google Tag Manager deployments should be brought in from the cold and embraced as part of a wider deployment cycle. However the real trick is doing this without completely ruining the great part of using Google Tag Manager - its ease of use and speed to production.

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