All in Consulting

Australian Small Business SEO Hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.

Four Approaches to Structure Your Website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

Around The Web: Christmas Holiday Indigestion

If you’ve ever wondered whether online reviews can help your business, the short and obvious answer is yes. How much do they affect things? Well, that’s a bit harder to judge. Until now. In this weekly review article, HammaJack’s co-founder, Ian Hammond summarises a few important articles from around the web.

Comparing WordPress And Other CMSs

A question we get asked a lot is “why should we use a Squarespace or Hubspot as a CMS when WordPress allows us to do everything and is cheaper”. It’s a good question, and the answer is, while WordPress has a low barrier to entry and a lot of choices, in the end that very choice means you’ll end up with a monster of a site that is full of band-aid solutions and “temporary code” that will make management untenable.

Why We Like Using Simple Content Management Systems (CMS)

WordPress, Squarespace, Sitecore and Sharepoint have opened up a whole new world to millions of people and businesses. However, there a lot of common mistakes that people make when they are setting up websites on these platforms. In this article HammaJack co-founder, Jacob Moran explains how most CMSs are supposed to be set up so that they are re-usable.



What Is The Difference Between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.

How To Do Your Team’s First Backlog Refinement

Just like there is more than one way to skin a cat, there is more than one way to start a Scrum-based project. One way we like is to start with a hybrid backlog refinement that kicks off the project and the first sprint all at once. In this article, HammaJack co-founder, Jacob Moran, outlines some of the things he likes to cover.

Getting up to speed with R U OK?’s Data

We have worked with the Australian charity R U OK? Who have over 500,000 unique site visitors a year. We sat with them to understand the various aspects of their business and attribute values to these actions. For R U OK?, being a charity, most of the actions taken on site attract a nominal value