Bounce rate is one of the most commonly used metrics in web analytics, but it is also one of the most misunderstood. In this article HammaJack Co-Founder, Jacob Moran, explains what it is and how to interpret it.
Facebook announced that businesses now will be able to join groups and community discussions, meaning they now have a lot more opportunities to network and engage on Facebook. . Swinburne Honours Student Hannah Tempany investigates what advantages this new change gives businesses and what some of the concerns circulating around it are.