All in Marketing

Australian Small Business SEO Hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.

Four Approaches to Structure Your Website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

Do it Yourself SEO Audit

If you own or manage a website, it might be worth getting a little strategic with a ten-minute SEO Audit. This will help you know what keywords you should be targeting, and three key important things to understand. In this short and sweet article, HJ’s co-founder outlines his three-stage SEO Audit

Facebook Brand Awareness Campaigns

In this article, Hannah Tempany, HammaJack’s Swinburne University’s Professional Placement has tackled an emerging challenge that a lot of business’ are going through: “What's one simple and straightforward strategy for improving your “Brand Awareness” using Facebook?”

Google My Business For B2B Businesses

Google My Business is an excellent and free tool that allows businesses to present an amazing search experience for their users. However, it is more geared towards businesses that directly serve consumers, so how should businesses who provide services to other businesses utilise it? In this article, HammaJack co-founder Jacob Moran provides a quick checklist of what businesses should do to keep their GMB listing looking fresh.

A Practical Guide For Tracking Short URLs With Google Analytics

Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?

In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.

Approaches For Creating Measurement Plans

Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.

What Is The Difference Between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.