Posts in Marketing
Around the web: SEO tips worth digesting - September 2019

In this article, Digital Consultant, Louis Devine, provides a summary of three interesting articles he has read over the past week and explains why you should care.

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Connecting Facebook Lead Generation Ads to your CRM

Thanks to their lead generation ads, Facebook is increasingly being used by both online and brick-and-mortar businesses to drive leads. However, many businesses are still unaware of the ability to connect their Facebook ads with their CRM, a little thing that saves a lot of time. HammaJack’s Digital Marketing Manager, Aldi Oosterman, lays out the whys and hows of integrating your Facebook leads with your CRM. 

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Why Google Analytics’ goals only record once

Google Analytics’ Goals are one of the most important parts of any Google Analytics implementation, but they are often misunderstood and therefore misreported. In this article HammaJack co-founder, Jacob Moran, outlines how they work and why trying to count them twice isn’t possible.

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How to add Custom Dimensions to UTMs

UTMs are an amazing source of information for Google Analytics, but sometimes you need more. In this article HammaJack co-founder, Jacob Moran, outlines how to set Custom Dimensions in Google Analytics using UTMs and Google Tag Manager.

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Website Optimisation - HammaJack's guide to SEO

The good news is, this article will cut through the noise and show you how we optimise for SEO using a tried-and-true method which aims to cater for the needs of the searcher.

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How does the removal of Instagram likes affect your business?

Instagram removed the ability to see likes on posts in Australia, in a trial aimed to relieve the pressure of how many likes a post will receive. What implications does this have for select groups - influencers, businesses and the everyday user? HammaJack’s Digital Marketing Coordinator, Lisa Lowe, investigates what this will mean for social media marketing.

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Your business can now join Facebook Groups, and here's why you should

Facebook announced that businesses now will be able to join groups and community discussions, meaning they now have a lot more opportunities to network and engage on Facebook. . Swinburne Honours Student Hannah Tempany investigates what advantages this new change gives businesses and what some of the concerns circulating around it are.


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Tactics and Strategies: A new approach

We were getting a little curious about how we could spice things up on the HJ site. In this article, Swinburne Communication Design Honours student Hannah Tempany explains why we changed our site structure and how it creates a more effective user experience.


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Remember when Chatbots were the "Next Big Thing"?

In this article, HammaJack’s Digital Marketing Manager, Aldi Oosterman, investigates whether the chatbots of today are currently living up to the hype which surrounded them a few years back. How do you think they’ve fared the test of time?

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Free digital tools to help you do just about anything

I don’t know about you, but there are at least a dozen instances throughout any given day where the thought “Eugh… There’s got to be an app/tool/resource/website to make this easier!” Crosses my mind. But the truth is, whatever instigated that thought, the chances are - there probably is.

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FREE Instagram strategy for your business

Following on from our recent Instagram for Business posts, The HJ Team has curated a Free Instagram Guide for your Business. Download it and master the fastest growing social media platform. #great

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Why every business should have an Instagram account

Instagram is one of the most popular social media platforms in the world, with over 1 billion people monthly active users. In this article, HammaJack’s Professional Placement Student, Hannah Tempany investigates why businesses should be on this fast-growing, accessible and easy-to-use social media platform.

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Australian small business SEO hacks

Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.

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Reactive Content Marketing and Strategies

Getting found on Google can be tough - but it doesn’t have to be. In this article, HJ’s co-founder Ian Hammond writes about how we do content strategy at HammaJack and it’s so simple it probably shouldn’t work — but it does.

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HubSpot Tracking Installation guide for Google Tag Manager

We’ve already written about the magic of HubSpot and how to track form submissions from a HubSpot form into Google Analytics.

However, sometimes it’s better to have an installation guide. In this guide, Data Lead, Jacob Moran, will provide a how-to installation guide and a free Google Tag Manager container that will track your website into HubSpot and your HubSpot forms into Google Analytics.

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Four approaches to structure your website

How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.

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Do it Yourself SEO Audit

If you own or manage a website, it might be worth getting a little strategic with a ten-minute SEO Audit. This will help you know what keywords you should be targeting, and three key important things to understand. In this short and sweet article, HJ’s co-founder outlines his three-stage SEO Audit

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Tracking offline marketing performance in Google Analytics

It’s an issue as old as the internet itself - how do I track my traditional offline marketing’s (like print ads, billboards and TV) performance when it comes to converting online visitors.

In this article HammaJack co-founder, Jacob Moran, outlines some of his favourite tactics that he has found/used in his travels.

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Advertising Alcohol with Google Ads

Back in 2008 Google decided to allow alcohol advertisers to advertise their products directly with Google Ads. In this article HammaJack co-founder, Jacob Moran outlines what alcohol advertisers can and can’t do when advertising with Google Ads.


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What Are Backlinks in SEO And Why do they matter?

In this article, HammaJack’s Honours and Communication Professional Placement student, Louis Devine explains what internal and external backlinks are and why they matter.

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