Posts in Marketing
Approaches for creating measurement plans

Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.

Read More
What is the difference between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.

Read More
Using categories and tags in your content strategy

Ever wondered what to do with tags and categories in blogging platforms? Not only can they help you catalogue your content, they can also make it easier to surface content throughout your site and help with SEO.

Read More
Learning SEO

Looking to learn SEO? With an ever changing algorithm and years of tactics and strategies to catch up on, director and HammaJack CEO Ian Hammond, has outlined a brief approach and a few resources that he’s used online and mostly free resources to learn SEO.

Read More
Google Analytics UTMs: A Non-technical Guide

UTMs, or Urchin Tracking Modules if you prefer the more confusing name, are a vital part of any business who posts links to their website on any social networks or utilise other Digital Marketing tactics, like newsletters.

Read More
Pay Per Click Ads. How We Build Campaigns

Ever wondered what the best way to build a PPC campaign? Like the age-old adage, there’s more than one way of skinning a cat, there’s a bunch of ways to build the perfect PPC campaign. Anyways, here’s how we do it.

Read More
Standing out from the crowd

They approached my issues from both a data analytics and content management point of view. Working with them, we redefined our website to match our customer’s intent - meaning a better experience and the leads keep flowing!

Read More
PPC: Shut up and take my money

One of the good problems to have with our clients’ PPC accounts is trying to find ways of spending all their allocated budget. A problem that we often have after a number of months of continuous campaign optimisation.

Read More
What are digital measurement plans and why should you care

Digital Measurement Plans are critical because they allow a business to think about, and then outline, what they care about. Without this it is very easy for businesses to fall victim to data-overload.

Read More
11 super useful sites

Usefulness is one of the key factors in acquiring site stickiness. In this article we look at some of our favourite sites and think about why they are so useful.

Read More
Ramping up a spin-gym’s customers

This is an example of how we used a client’s data and site usage to help guide their decisions. The result: Less spend month on month with more sales!

Read More
Explaining SEO to my mum

Ever tried explaining search engine optimisation to anyone? I tried to explain it to my Mum. And wrote about it here.

Read More