Posts in Marketing
Advertising Alcohol with Google Ads

Back in 2008 Google decided to allow alcohol advertisers to advertise their products directly with Google Ads. In this article HammaJack co-founder, Jacob Moran outlines what alcohol advertisers can and can’t do when advertising with Google Ads.


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What Are Backlinks in SEO And Why do they matter?

In this article, HammaJack’s Honours and Communication Professional Placement student, Louis Devine explains what internal and external backlinks are and why they matter.

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Making great use of Google Call-Only Ad

In this article HammaJack data analyst, Jose Arevalo explains the benefits, opportunities and challenges to take advantages of Google Call-Only Ads.

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Facebook Brand Awareness Campaigns

In this article, Hannah Tempany, HammaJack’s Swinburne University’s Professional Placement has tackled an emerging challenge that a lot of business’ are going through: “What's one simple and straightforward strategy for improving your “Brand Awareness” using Facebook?”

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Branded vs Non Branded Search Terms – SEO and SEM

In this article, HammaJack’s Honours and Communication Professional Placement, Louis Devine tries to explain the ins and outs of branded search terms versus non branded search terms.

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Where did all my traffic go In August 2018?

Following on from some strange reports from a few prospective clients about their leads disappearing over the last few weeks, HammaJack’s co-founder, Ian Hammond set out to investigate.

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Google My Business for B2B businesses

Google My Business is an excellent and free tool that allows businesses to present an amazing search experience for their users. However, it is more geared towards businesses that directly serve consumers, so how should businesses who provide services to other businesses utilise it? In this article, HammaJack co-founder Jacob Moran provides a quick checklist of what businesses should do to keep their GMB listing looking fresh.

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A Practical guide for tracking short URLs with Google Analytics

Most of the time in Digital Marketing it’s easy to hide ugly and/or long URLs behind a nice looking link text. However, what about offline media (like print) or in Digital Channels, like Facebook, that don’t offer the ability to have link text and a link URL?

In this article HammaJack co-founder, Jacob Moran, will outline some of the options for simplifying and beautifying URLs while still getting users to the page they need to go to and tracking where they came from.

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Approaches for creating measurement plans

Measurement plans are super important, and every business from a local gym to a worldwide conglomerate should have one. But the way in which they are created can, and should, be different. In this article, HammaJack co-founder Jacob Moran discusses the different types of measurement plans.

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What is the difference between SEM and SEO?

Ever wondered what’s the difference between Search Engine Optimisation and Search Engine Marketing?

The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.

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Using categories and tags in your content strategy

Ever wondered what to do with tags and categories in blogging platforms? Not only can they help you catalogue your content, they can also make it easier to surface content throughout your site and help with SEO.

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Learning SEO

Looking to learn SEO? With an ever changing algorithm and years of tactics and strategies to catch up on, director and HammaJack CEO Ian Hammond, has outlined a brief approach and a few resources that he’s used online and mostly free resources to learn SEO.

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Google Analytics UTMs: A Non-technical Guide

UTMs, or Urchin Tracking Modules if you prefer the more confusing name, are a vital part of any business who posts links to their website on any social networks or utilise other Digital Marketing tactics, like newsletters.

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Pay Per Click Ads. How We Build Campaigns

Ever wondered what the best way to build a PPC campaign? Like the age-old adage, there’s more than one way of skinning a cat, there’s a bunch of ways to build the perfect PPC campaign. Anyways, here’s how we do it.

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Standing out from the crowd

They approached my issues from both a data analytics and content management point of view. Working with them, we redefined our website to match our customer’s intent - meaning a better experience and the leads keep flowing!

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PPC: Shut up and take my money

One of the good problems to have with our clients’ PPC accounts is trying to find ways of spending all their allocated budget. A problem that we often have after a number of months of continuous campaign optimisation.

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What are digital measurement plans and why should you care

Digital Measurement Plans are critical because they allow a business to think about, and then outline, what they care about. Without this it is very easy for businesses to fall victim to data-overload.

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11 super useful sites

Usefulness is one of the key factors in acquiring site stickiness. In this article we look at some of our favourite sites and think about why they are so useful.

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Ramping up a spin-gym’s customers

This is an example of how we used a client’s data and site usage to help guide their decisions. The result: Less spend month on month with more sales!

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Explaining SEO to my mum

Ever tried explaining search engine optimisation to anyone? I tried to explain it to my Mum. And wrote about it here.

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