Explaining Chatbots

What is a Chatbot?

Chat Bots, Chatbots, Chatterbots, Messenger Bots are designed to simulate a conversation with human users over digital platforms. Chatbots can be used for a lot of different use cases. Such as:

  • Simple Use Case Bots. i.e. one goal in mind

  • Ease of Use Bot. i.e. reduce the number of steps

  • Troubleshooting Bots. i.e. help problem solve

  • Open-Ended Bots. i.e. have a conversation

  • Virtual Assistant Bot. i.e. Siri/Google Home etc.

Why are Chatbots important?

Chatbots are taking over the world. Well, not quite, but they have very quickly grown to be an important feature in any digital marketer’s quiver. With the opening up of Facebook’s messenger platform to bot developers, platforms such as Facebook are demanding that businesses consider building, and maintaining a bot as a way for them to service customer interactions.

With a number of bot platforms easily and cheaply available on the market - there’s no financial impediment stopping you from creating your bot.

What you do have to consider though, is making sure you build it properly, and set aside the right resources to maintain it.


If you are interested in building your own chatbot, or would like more information, please don't hesitate to get in touch.  

Digital Marketing

Digital Marketing