Explaining Content Strategies
What are Content Strategies?
Content Strategies are a goal-based tactics that allow you to plan out the type of content you’ll produce. Content Strategies provide direction and consistency across your marketing objectives and help you remain on track and give purpose with what you want to achieve.
HammaJack Articles Explaining Content Strategy
Getting found on Google can be tough - but it doesn’t have to be. In this article, HJ’s co-founder Ian Hammond writes about how we do content strategy at HammaJack and it’s so simple it probably shouldn’t work — but it does.
How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.
In this article, Hannah Tempany, HammaJack’s Swinburne University’s Professional Placement has tackled an emerging challenge that a lot of business’ are going through: “What's one simple and straightforward strategy for improving your “Brand Awareness” using Facebook?”
In this article, HammaJack’s Honours and Communication Professional Placement, Louis Devine tries to explain the ins and outs of branded search terms versus non branded search terms.
Following on from some strange reports from a few prospective clients about their leads disappearing over the last few weeks, HammaJack’s co-founder, Ian Hammond set out to investigate.
Writing a blog or articles for your website can be an important part of any content marketing strategy. However, just writing your blog isn't good enough, you also need to know how it is performing. In this article, we outline how HammaJack tracks the performance and value of their articles.