CRM Implementation

Explaining Customer Relationship Management (CRM) Systems

What is a CRM?

A CRM, or Customer Relationship Management system, is a tool that is used to store all the information about a company's relationships and interactions with its customers and potential customers. Typically the information will include personal information (such as the customer’s name, DOB and address) and interaction information (such as a list of when the company contacted them and the status of any outstanding issues).

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