Explaining Digital Asset Managers
What is a Digital Asset Manager?
Digital asset management (DAM) tools are used by brands to house and maintain repositories of media files such as images, videos and brand guidelines. DAM’s are important for brands with a lot of images, brand assets and/or a lot of stakeholders who require access to some, or all, of the same files. A DAM tool is an absolute must for any brand or company dabbling or dominating digital. By housing these assets in a universally accessible location, brands have a single source of truth for their digital assets while also allowing for control over who has assets and what they can do with them.