Explaining Google Analytics
What is a Google Analytics?
Google Analytics is a Digital Analytics tool that allows organisations to track traffic to their websites, apps or anything with an internet connection.
Why is Google Analytics important?
Google Analytics allows organisations to measure and understand the performance and value of their digital channels and digital campaigns.
With the metrics that Google Analytics provides it is possible identify what needs to be done next.
If you would like to explore how our approach to Google Analytics could help yourself or your business, or would like further information about GA generally, please don't hesitate to get in touch.