Google Tag Manager (GTM) Implementations
Explaining Google Tag Manager
What is Google Tag Manager?
Google Tag Manager is a tracking tag management tool that organisations can use to easily add marketing tags (such as Google Analytics, Facebook Analytics, Adwords Tracking, etc.) on their website or app.
Google Tag Manager has an easy user interface that allows for marketers to add tags quickly and safely to their website.
Why is Google Tag Manager important?
Google Tag Manager allows organisations to rapidly deploy tracking for any system to their entire site without touching the code of their website or app. Implementing tracking through Google Tag Manager means that brands can:
- Implement in-depth and custom tracking with ease
- Have a clear picture of what they are tracking
- Get back to doing their jobs and not have to worry about their data
If you would like to explore how GTM can help you and your business, or would like further information about GTM generally, please don't hesitate to get in touch.