Search Engine Optimisation (SEO)
Explaining Search Engine Optimisation
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of improving your digital offerings in a way that allows for your website to gain impressions and traffic from search engines like Google.
These impressions and traffic are attained from the search engines “for free” however the process of appearing more often, and in the right searches, can be a costly exercise as competition is fierce among brands.
The focus for SEO should not be about appearing in the most search results, rather brands should focus on appearing in contextually relevant and obtainable search results.
HammaJack Articles About Search Engine Optimisation
In this article, Digital Consultant, Louis Devine, provides a summary of three interesting articles he has read over the past week and explains why you should care.
Staying on top of your SEO is hard. There are so many different factors that you need to consider, it’s not easy to know what’s worth doing and what’s not. Over the last year or so, HJ’s co-founder Ian Hammond has compiled a list of simple and easy to do yourself SEO hacks that will help drive relevant organic traffic to your site.
Getting found on Google can be tough - but it doesn’t have to be. In this article, HJ’s co-founder Ian Hammond writes about how we do content strategy at HammaJack and it’s so simple it probably shouldn’t work — but it does.
How you structure your site is one of the most important things to consider when you are planning on launching a new website. Getting it right makes it easier to keep the content fresh, and makes it easier for site visitors to get what they want. In tangible terms, the right structure can mean fewer hours in having to create and update content, more conversions and more organic traffic. In this article, HammaJack’s co-founder and Content lead, Ian Hammond and Professional Placement Student, Louis Devine unpack the pros and cons of the three main approaches.
If you own or manage a website, it might be worth getting a little strategic with a ten-minute SEO Audit. This will help you know what keywords you should be targeting, and three key important things to understand. In this short and sweet article, HJ’s co-founder outlines his three-stage SEO Audit
Back in 2008 Google decided to allow alcohol advertisers to advertise their products directly with Google Ads. In this article HammaJack co-founder, Jacob Moran outlines what alcohol advertisers can and can’t do when advertising with Google Ads.
In this article, HammaJack’s Honours and Communication Professional Placement student, Louis Devine explains what internal and external backlinks are and why they matter.
In this article, HammaJack’s Honours and Communication Professional Placement, Louis Devine tries to explain the ins and outs of branded search terms versus non branded search terms.
Following on from some strange reports from a few prospective clients about their leads disappearing over the last few weeks, HammaJack’s co-founder, Ian Hammond set out to investigate.
The easy, and short answer is: SEO is free you don’t have to pay for SEO and you do for SEM. The long answer is a little more complicated (always is!), however, despite having similar features, they have completely different strategies and approaches. HammaJack’s Ian Hammond has tried to outline a few of the key differences in this article.