Social Media Marketing
Explaining Social Media Marketing
What is Social Media Marketing?
Social Media Marketing is the process of targeting customers and potential customers through Social Media platforms like Facebook and Instagram.
Social Media Marketing is unique in that it can uniquely identify and target members based on their personal information and the information of the people in their network.
Furthermore as your customers are routinely logged into their social media accounts at all times it is possible to target them on Social Media based on what they have done on your website or app.
This leads to a very targeted marketing experience.
Why is Social Media Marketing important?
Social Media Marketing is important because it provides the platform to segment an engaged audience through personally supplied information for marketing purposes. This is not possible with more traditional marketing methods.
It also allows marketers to target them through a medium they trust (their Social Media Platform) at an optimal time.
If you would like to explore how Social Media Marketing can help you or or your business, or would like further information about the socials generally, please don't hesitate to get in touch.